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German Retail Chain, Deichmann Group, Selects InterTrade’s Catalogue Solution for its US-based Footwear Retailers: Rack Room Shoes and Off Broadway Shoe Warehouse

Laval, Canada – InterTrade Systems Inc., an industry leader in supply chain collaboration specializing in both EDI B2B Network (VAN) and catalogue solutions, announced today that German retail chain Deichmann Group has selected InterTrade‘s product catalogue solution for its two US-based footwear retailers, Rack Room Shoes (www.rackroom.com) and Off Broadway Shoe Warehouse (www.offbroadwayshoes.com).


InterTrade’s catalogue solution will allow Rack Room and Off Broadway to synchronize and integrate critical product information from their suppliers in a timely manner. As such, suppliers will be invited to publish GTIN/UPC codes, descriptions, dimensions and product images into InterTrade’s catalogue solution. Expected benefits for multi-channel retailers are shortened go-to-market cycles, streamlined merchandise efforts and faster channeling of rich product descriptions to online storefronts.


An executive of the Deichmann Group stated, ‘’By partnering with InterTrade Systems, we can expand our usage of standardized product data, as well as begin to take advantage of the availability of our vendors' product imaging. Having a more complete set of this information enables improvements to every step of the product’s journey -- from placing and receiving a product order, to its sale and delivery to our valued customers.’’


“We are extremely happy to welcome Deichmann Group and their vendors to InterTrade’s Catalogue solution”, said Andreanne Simon, InterTrade’s General Manager. “We look forward to working closely with the teams from Rack Room Shoes and Off Broadway Shoe Warehouse as well as their vendors, to implement this initiative and provide tangible business benefits for their supply chain operations.”


About InterTrade Systems

Since its creation in 1996, InterTrade Systems has established itself as a partner of choice for companies, large and small, seeking to address their supply chain challenges and associated EDI needs. As a Tier-1 EDI VAN and Catalogue solutions provider, InterTrade is recognized for its strong expertise in EDI networking solutions as well as its product data synchronization (catalogue) offering.  Its experienced team caters to thousands of clients, with top marquee international companies.  InterTrade became an even stronger player in the market in 2010 by joining mdf commerce (TSX: MDF).  Find more information about InterTrade at www.intertrade.com or by calling 1-800-873-7803.

LinkedIn profile:  http://www.linkedin.com/company/15970

Twitter profile:  @InterTradeSys

About mdf commerce

mdf commerce (TSX: MDF) is a Canadian leader in information technology, owner of several recognized Web and mobile platforms including MERX, BidNet, ASC, Orckestra,

InterTrade, Jobboom, LesPAC, Réseau Contact, and Carrus. mdf commerce’s e-commerce solutions are used by millions of consumers and businesses in North America and around the world. The Company

has offices in Canada, the United States, Denmark and China. For more information, please visit us at www.mdfcommerce.com or call 1 877 677-9088.



About Deichmann Group


Deichmann SE (formerly Heinrich Deichmann-Schuhe GmbH & Co. KG) is a major German shoe and sportswear retail chain. Established in 1913 by the Deichmann family, the company is still headquartered in its birthplace of EssenNorth Rhine-WestphaliaGermany.  Deichmann can be found in 22 countries in Europe and the United States and includes brands like Rack Room Shoes and Off Broadway Shoe Warehouse, both headquartered in Charlotte, North Carolina.

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